NDTV introduced a concept of dual channel

NDTV has announced that it will introduce the dual-channel concept, a first-in-India concept in Indian television. Its business news channel NDTV Profit will turn into NDTV Prime beyond stock market trading hours beginning March 17, 2014. Being a dual channel, NDTV Profit will operate from 9 AM to 5 PM on weekdays and will switch to being NDTV Prime at 5 PM on weekdays and will remain Prime throughout the weekend. NDTV Prime will have a new look, new logo and new programming.

Vikram Chandra, Group CEO, NDTV said that, we realized sometimes back that NDTV Profit was obviously a very big loss maker. And we also felt that the business news genre is quite crowded. When analysing, we found that people are watching business channels during the day time but they do not really watch business news in the evening hours. The primetime for any business news channel is daytime while it is just the opposite for other channels. So we came up with the idea of creating two primetime – one with NDTV Profit for daytime and another with NDTV Prime in the evening hours.

Source: http://cablequest.org/news/national-news/item/4261-ndtv-introduced-a-concept-of-dual-channel.html