Media conglomerate Zee Entertainment Enterprises said, ‘Its Mauritius-based subsidiary will acquire a minority stake in UK firm MirriAd Ltd, which specialises in brand integration.
The company clarified to the BSE on reports of it acquiring stake in a UK-based digital firm MirriAd. The filing said, "The proposed investment by the said subsidiary for acquiring minority stake in MirriAd, UK is an extension of integration of UK brands into India-produced popular daily soaps and in our view is not price sensitive information and hence not reported to the exchanges."
During the third quarter of 2012-13 fiscal, the company invested substantially in content and marketing of existing channels as well as launch of HD channels, Ten Golf, Ditto TV, Zee Alwan, Zee Bangla Cinema and Zee Q.
Source: http://cablequest.org/news/international-news/item/2049-zee-entertainment-to-buy-stake-in-uk-firm.htmlSource: http://cablequest.org/news/international-news/item/2049-zee-entertainment-to-buy-stake-in-uk-firm.html
Source: http://cablequest.org/news/international-news/item/2049-zee-entertainment-to-buy-stake-in-uk-firm.htmlSource: http://cablequest.org/news/international-news/item/2049-zee-entertainment-to-buy-stake-in-uk-firm.html
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