The Telegraph has today done a first-of-its-kind innovation in Indian newspaper industry with translucent jacket. On the occasion of the inaugural match day of Pepsi IPL 6, Sony MAX has partnered The Telegraph for this innovation. The innovation consists of normal 2-page SNP cove and the back page wrapped by a translucent paper jacket! This innovation is carried in the Calcutta market.
The Telegraph, and ABP, has always been innovative and path-breaking and this is one more feather to the cap. Mr. D D Purkayastha, Managing Director & CEO, ABP Pvt Ltd. said, "ABP has been at the forefront of innovation for decades. And now, we bring translucent advertising to Indian newspapers for the first time. What could be a better day to launch this than the IPL opening day? IPL has been the biggest innovation in the history of sport in India. Sony MAX & Sony SIX, the official broadcasters of IPL, and ABP celebrate innovation with this launch of translucent advertising today."
Source: http://cablequest.org/news/national-news/item/2060-the-telegraph-and-sony-max-partners-for-ipl-innovation.htmlSource: http://cablequest.org/news/national-news/item/2060-the-telegraph-and-sony-max-partners-for-ipl-innovation.html
Source: http://cablequest.org/news/national-news/item/2060-the-telegraph-and-sony-max-partners-for-ipl-innovation.htmlSource: http://cablequest.org/news/national-news/item/2060-the-telegraph-and-sony-max-partners-for-ipl-innovation.html
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