After launching in West Bengal, Tripura, Odisha and Maharashtra, Dish TV has launched its second brand Zing Digital for the Telugu market.
Specially conceptualised keeping in mind the Telugu viewers who are migrating to the digital platform, the Zing bouquet will be available from Rs 99 upwards.
The Rs 99 Namaskaram Pack will have all free-to-air (FTA) channels and services, including 16 Telugu channels. This is unlike the other four states where Zing is offering only three packages. In West Bengal, Tripura and Odisha, the packs are priced at Rs 175, Rs 249 and Rs 349.
RC Venkateish CEO Dish TV, said, “The two states, Andhra Pradesh and Telangana, are low-ARPU markets and their primary consumption is Telugu channels, unlike other states where they also subscribe to Hindi content. So we decided to offer this pack with only FTA Telugu channels."