In a strategic partnership, China's Lead Eastern Investment Group on 22 September announced the acquisition of 10 per cent stake in Reliance Games' Zapak Mobile Games for USD 15 million.
Besides, Reliance Games, Lead Eastern and Creative Cultural will form a three-way joint venture in China to develop and market mobile games, with 40 per cent, 51 per cent and 9 per cent stakes respectively.
Lead Eastern focuses on film and television production investments, while Hong Kong-based Creative Cultural manages intellectual property rights acquired from major Hollywood studio companies and leverages these properties through themed entertainment attractions and mobile games.
Lead Holding group is a leading conglomerate in China, with diversified business interests in real estate, tourism, finance, media and entertainment and gaming.
Its listed unit Lead Eastern has interests in films, television, gaming content creation, broadcasting and distribution.