Novi Digital Entertainment Pvt. Ltd., a wholly-owned subsidiary of Star India Pvt Ltd, has secured certain media rights relating to the Indian Premier League (IPL) for a cumulative Rs 302.2 crore over a three-season period, the cricket Board announced on 10 February.
BCCI secretary Sanjay Patel said these media rights had been bid for and won for the 2015,’16 and ‘17 seasons for a cumulative fee after the Board’s Marketing Committee meeting.
Times Internet Ltd, Multi Screen Media Pvt. Ltd. and Novi Digital Entertainment Pvt. Ltd. were in the fray for the rights.
The 2015 edition of IPL is scheduled from April 8-May 24.
Source : http://cablequest.org/news/national-news/item/6470-star-tv-arm-bags-ipl-media-rights-for-rs-302-cr.html