Ushering in a view era of audience measurement, BARC India organised training sessions for its stakeholders across four cities in India. The BARC India Media Workstation (BMW) gave users a new software to interpret the new system of television audience measurement.
According to BARC India, the industry responded very well the tracking session and members of the industry are coming in to test drive the new software.
BMW Training sessions are being conducted every Monday in Mumbai and every Wednesday in Delhi. With four batches of one hour each and over 120 attendees on the first day.
Experts in BARC India took the participants through a step-by-step functioning of its software modules including AudView, AdView, PlanView and TeleView. Separate tables with lap-tops were available for a hands-on experience.
The BARC India Road shows have been promoted online. All attendees were awarded certificates of attendance.