Cisco announced that Videocon d2h will deploy advanced video solutions from Cisco’s Videoscape product portfolio to enable it to deliver an innovative, high quality television viewing experience to its customers. Cisco will collaborate with Videocon d2h to create an infrastructure that supports advanced services like 4K, OTT (Over the Top), VOD (Video on Demand), multi-screen video and multi-room DVR (Digital Video Recorder), on a high definition platform.
Since its inception in 2009, Videocon d2h has become the fastest-growing DTH service in India, with over 12.6 million subscribers. The company has several firsts to its credit in the fast-growing DTH industry, including the launch of India’s first DTH enabled LCD TVs and India’s first 3D ready set-top- box. It has also been awarded the Economic Times Best Brand 2014 and has been named Asia’s most promising DTH brand for the second year running.
As the pay-TV market leader in India and Asia Pacific, Cisco is at the forefront of changing the way TV entertainment is consumed through its leading Videoscape platform, which offers best-in-class content management and exceptional user interface capabilities. Cisco Videoscape enables consistent video experiences across all a subscriber’s devices, including TVs, tablets, PCs, mobile phones and gaming consoles. Cisco and Videocon d2h are uniquely positioned to offer an immersive video experience coupled with an array of value-added services and applications on multiple screens.
Anil Khera, Chief Executive Officer, Videocon d2h, said, “As part of our commitment to our consumers, we will be providing an advanced TV-viewing experience with many more interactive services and applications, in keeping with global trends. We are confident that our partnership with Cisco will provide a greater range of services to our customers. Cisco’s expertise in delivering end-to-end solutions and world-class technology will support us in our vision of being an innovator in the DTH market with the most advanced products and services.”
Sue Taylor, Vice President Sales, Asia Pacific, Cisco Service Provider Video Software Solutions, said, “Our mission is to continuously partner with operators who value innovation and strive to offer a wide range of differentiated and superior video experiences to their subscribers. We will be leveraging our expertise in the successful roll out of high-end features and services to enable Videocon d2h to deliver video in more exciting, more engaging and more impactful ways.”