ZEE TV Cuts Ties with ATN to Launch 24/7 Network

ZEE TV, the South Asian Entertainment Network in partnership with Ethnic Channels Group Limited (ECG), Canada’s largest distributor of third language television services, launches ZEE TV Canada.

ZEE TV will be available to Canadian viewers as a 24/7 service, Canadian viewers who enjoyed ZEE’s top programming such as Pavitra Rishta, Punarvivaah and Sa Re Ga Ma Pa on ATN, will now be able to watch their favorite shows throughout the day. ZEE TV Canada will be available on Rogers, Bell and Telus starting from 1 February 2013.

ZEE’s relationship with ATN has been a happy one. In Canada, however ZEE has outgrown the relationship and felt the need to address the immediate and ever-growing consumer need for more top notch ZEE content.

ZEE Americas CEO, Suresh Bala said “The impact and growing importance of the South Asian diaspora in Canada cannot be overstated. And with the launch of ZEE TV Canada, we are now in a position to address this significant opportunity. ZEE has and continues to remain the leading South Asian media brand globally. 650 million viewers in 169 countries around the world are testament to its popularity. We are fortunate to have found an energetic and progressive partner in ECG and we are confident that this partnership will help us to exponentially grow our business in Canada”.

Hari Srinivas, President, Ethnic Channels Group, said, “As the largest distributor of international TV in Canada, the launch of ZEE TV is a great addition to our Group.”

ZEE now has 6 channels in Canada catering to the diverse group of viewers. ETC Punjabi, Zing, ZEE Salaam, ZEE Tamizh and ZEE Cinema will now be joined by ZEE TV Canada as a 24/7 channel.

Source: http://cablequest.org/news/national-news/item/786-zee-tv-cuts-ties-with-atn-to-launch-24-7-network.html
Source: http://cablequest.org/news/national-news/item/786-zee-tv-cuts-ties-with-atn-to-launch-24-7-network.html