Star Sports announced on 23 January 2013 a promotional tie-up with Bollywood superstar Akshay Kumar for the first edition of Hockey India League (HIL). The actor will be promoting the league through specially crafted promotional spots.
He will also use this opportunity to promote his upcoming movie ‘Special 26’, scheduled to be released on February 8, 2013.
Akshay Kumar said, “I am glad to be associated with this spectacular event. I am a sportsperson at heart and it is good to see world class hockey action across cities in the country. I have seen some of the matches and loved what I saw. The quality of action is amazing as you see the best of players in the world showcase their talent on the turf.
Aloke Malik, Managing Director, ESPN Software India, said, “We are delighted to be associated with Akshay Kumar for Hockey India League. We will leverage the India-England ODI series to promote this association. Akshay will be seen in specially crafted promotional spots for HHIL which will be played during the 4th ODI while a special on-air integration is being planned for the last ODI as well.”
Source: http://cablequest.org/news/national-news/item/801-akshay-kumar-pitches-in-for-hockey-india-league.html
Source: http://cablequest.org/news/national-news/item/801-akshay-kumar-pitches-in-for-hockey-india-league.html
Source: http://cablequest.org/news/national-news/item/801-akshay-kumar-pitches-in-for-hockey-india-league.html
Source: http://cablequest.org/news/national-news/item/801-akshay-kumar-pitches-in-for-hockey-india-league.html
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