Times Internet launches interest-based network

Times Internet has launched interest-based network, itimes.com, which allows users to create their own interests and follow others' interests. Once the user logs in on the website and creates his/her ID, he or she can start posting interests and initiate discussions, post pictures, write blogs, post videos and check events happening around it. 

Times Internet, the concept of the network revolves around the fact that topics are more important than the people who post them. 

Archana Vohra, business head, Times Internet, says, "After long thought we found that there is a lot of stickiness possible on the content side. We needed to consistently engage with our consumers but in the right way. There are different topics of interest, various categories of topics and different types of people who post on it. So we planned to create something where the driving point of our network is not the user but the content." 

Currently, itimes.com has more than 5,000 interest topics and a large number of people are active on it. It includes interests such as passions, celebrities, sports, places, campaigns and other subjects.

Source: http://cablequest.org/news/new-media/item/1084-times-internet-launches-interest-based-network.htmlSource: http://cablequest.org/news/new-media/item/1084-times-internet-launches-interest-based-network.html