Broadcast entertainment group RTL has made it entry into the rapidly growing market for programmatic online video advertising by acquiring a 65 per cent majority stake in Denver-based video advertising monetisation company SpotXchange.
In addition to RTL Group’s initial €107 million investment, RTL and SpotXchange’s current shareholders have agreed on an earn-out component that might increase the initial consideration subject to the future performance of SpotXchange. Under the terms of the deal, RTL Group also has the opportunity to acquire the remaining shareholding in the future.
The deal is subject to US competition authority approval and is expected to close by the end of August 2014. The investment is the next step of RTL Group’s strategy to become a leading player in all segments of online video and online video advertising. RTL Group becomes the first major broadcaster to invest in the rapidly growing market of programmatic online video advertising.
Source: http://cablequest.org/news/international-news/item/5623-cq-rtl-acquires-spotxchange-majority-stake.html
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