MSM Discovery India has entered the Hindi entertainment space, with the launch of its ID, or Investigation Discovery, channel. It has launched high definition (HD) variants of its channels: TLC HD World and Animal Planet HD World, taking its channel portfolio in India to 11.
ID is available across the country on analogue and digital networks, including Hathway (channel number 24), SITI Cable Network (127) and DishTV (128). The channel will offer stories of crime and suspense.
Rahul Johri, executive vice-president and general manager (South Asia), Discovery Networks Asia-Pacific, and head of revenue, pan-regional ad sales and Southeast Asia, said ID was a hit in the US and one of its fastest-growing channels. Internal research had shown the channel had potential in the country.
Source: http://cablequest.org/news/national-news/item/5637-cq-msm-discovery-launched-investigation-discovery-channel-in-india.html
Source: http://cablequest.org/news/national-news/item/5637-cq-msm-discovery-launched-investigation-discovery-channel-in-india.html
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