Advertising sector watchdog ASCI upheld 121 complaints out of 140 it received in May against misleading campaigns, including those by Apple, Reckitt, Dabur, Benckiser, Videocon Industries, GlaxoSmithKline, L'Oreal and Jubilant Foodworks.
According to the Customer Complaints Council (CCC) of the Advertising Standard Council of India, health and personal care category continued to lead with 66 violations, which accounted more than half of the misleading ads during the month.
The watchdog upheld a complaint against leading company, Apple India for misrepresenting the facts regarding pricing of iPhone 5S and termed it as 'misleading'.
A complaint against the TV commercial of Idea Cellular was also upheld for "distorting facts". The cellular operator had claimed that the genuineness of Pashmina Shawl is confirmed when it passes through a finger ring.
The CCC also took action against liquor firm RadicoKhaitan for surrogate advertisement of its flavoured vodka on YouTube.
Complaint against drug maker Sun Pharmaceuticals Rid-Tobac ad that claimed it to be 100 per cent herbal was also upheld as misleading and adequately, scientifically not substantiated.
Source: http://cablequest.org/news/national-news/item/5635-cq-asci-upheld-121-complaints-in-may.html
No comments:
Post a Comment