ZEEL-owned sports broadcaster Ten Sports has acquired the rights for premium football competitions the UEFA Champions League and UEFA Europa League for the next cycle of three Seasons starting 2015-16.
The acquisition price for the property has not been revealed, but going by the trends, Ten Sports would not have paid anything less than what Star Sports and Sony Six had paid for marquee football properties.
Competition aside, the UEFA Champions League property is not only one of the biggest for the Ten Sports network as a whole, but also a driver property for its football channels Ten Action. Without the UEFA Champions League, Ten Action as a channel would not command the same heft in distribution and ad sales.
Ten Sports would broadcast 145 matches of UEFA Champions League and 205 matches of UEFA Europa League every season. Apart from these matches, Ten Sports would also broadcast the annual UEFA Super Cup, the curtain raiser at the beginning of the European Season played between the winners of the UEFA Champions League and UEFA Europa League.
In a statement, Rajesh Sethi, CEO, TEN Sports, said, “Over the last decade, the UEFA Champions League and UEFA Europa League have found a home in the Indian Subcontinent at Ten Sports. Over the next four seasons, we will continue to build on the quality programming we offer around these marquee properties and strive to innovate to increase viewership and audience interest and engagement around these properties.”
The sportscaster will broadcast these properties across all its platforms including HD offerings and live streaming of matches on Tensports.com.
Source: http://cablequest.org/news/programme-news/item/5311-cq-ten-sports-to-air-uefa-champion-league-till-2018.html
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