Wednesday, 23 April 2014

India becomes hotspot for WhatsApp with 48m monthly active users

India is the largest market for the mobile messaging app WhatsApp with 48 million monthly active users (MAUs).
This is up from more than 40 million MAUs in February 2014, indicating that the company has added eight million MAUs in just two months. The company has also more than doubled its India user base in about eight months. It had reported 20 million MAUs in August 2013 and 25 million MAUs in November 2013.

Jan Koum CEO, WhatsApp said, India has been one of the largest source of growth for the company along with Mexico, Brazil and Russia. The company claims to have crossed 500 million monthly active users worldwide. It also claims that users are sharing more than 700 million photos and 100 million videos on a daily basis. Facebook had acquired WhatsApp for $19 billion in February 2013.
Interestingly, similar to Facebook which claims to have 100 million MAUs in the country, India is not a significant revenue market for the company yet but it isn’t a no-revenue market.


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