Friday 9 September 2011

The new kid on the block “Videocon d2h” doing well

The newest entrant in the DTH industry, Videocon d2h is doing well. It has managed to add the highest number of 747,000 subscribers in the first quarter of FY 2010-11.
The DTH player is now the fifth largest in terms of subscriptions and fourth largest in terms of revenue with average revenue per user of Rs 210.The ARPU is a shade better than Tata Sky's Rs 200 on a subscription base of seven million and much better than market leader Dish TV's Rs 150 (11 million subscribers).

Videocon is also confident of making its mark in the DTH scetor as it has tied up with several production houses to provide content in 3D. The company is also betting big on HD for increasing its subscriber base and has 15 HD channels - the highest number on any DTH platform.
The company also uses the latest technology, MPEG4 and DBS2, on its platform, which allows more channels on its bandwidth. In addition to this, the company is also devising television sets which have DTH cards or in-built set top boxes. This sort of an innovation can work for Videocon.

Source: http://cablequest.org/news/dth-news/item/495-the-new-kid-on-the-block-%E2%80%9Cvideocon-d2h%E2%80%9D-doing-well.html
Source: http://cablequest.org/news/dth-news/item/495-the-new-kid-on-the-block-%E2%80%9Cvideocon-d2h%E2%80%9D-doing-well.html

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