Arabic content is growing in popularity internationally, thanks to the arrival of OTT platforms like Netflix. Demand for high quality Arabic content in the region has increased by almost 40% between 2011-2016, while western drama’s share of viewing decreased by an average of 55%, creating opportunities for regional producers to dominate the airwaves and secure their share of the market.
According Khulud Abu Homos, CEO at Arab Format Lab – RITIX Group, the evolving viewing trends within the region will usher in dramatic changes to the local content seen on screens at home.
“The Middle East market presents unique opportunities – and challenges – for producing rich content that can be adapted across markets. Similarly, unique cultural factors can impact broadcast programming, scheduling and timings.”
Ahead of her keynote session held during CABSAT’s Content Congress in the Dubai World Trade Centre, 14-16 January 2018, Abu Homos will highlight how her regional content development company, Arab Format Lab, has made the creation and delivery of premium and socially relevant content a priority in order to corner a gap in the market created by an increasing demand for quality Arabic TV shows.
Abu Homos said: “We have witnessed a dramatic change in viewing trends and content demand across the region, from Egypt, the Gulf countries and particularly Saudi Arabia. Audiences are craving premium Arabic content and there are openings for producing companies to step in. From adapting foreign content, to bringing international formats to be reproduced in Arabic and developing innovative original local content, there are many ways to improve what is delivered.”
“The Middle East market presents unique opportunities – and challenges – for producing rich content that can be adapted across markets. Similarly, unique cultural factors can impact broadcast programming, scheduling and timings.”
Ahead of her keynote session held during CABSAT’s Content Congress in the Dubai World Trade Centre, 14-16 January 2018, Abu Homos will highlight how her regional content development company, Arab Format Lab, has made the creation and delivery of premium and socially relevant content a priority in order to corner a gap in the market created by an increasing demand for quality Arabic TV shows.
Abu Homos said: “We have witnessed a dramatic change in viewing trends and content demand across the region, from Egypt, the Gulf countries and particularly Saudi Arabia. Audiences are craving premium Arabic content and there are openings for producing companies to step in. From adapting foreign content, to bringing international formats to be reproduced in Arabic and developing innovative original local content, there are many ways to improve what is delivered.”
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