In a move to expand and woo young game lovers, Reliance Games has entered the fast-growing Augmented Reality (AR) and Virtual Reality (VR) space. It has partnered with GoPhygital, a Mumbai based venture focused on creating immersive AR, VR and MR experiences.
Reliance Entertainment owns Reliance Games. As per deal, Reliance Games and GoPhygital will together develop AR and VR based apps, games and experiences which will be based on original IP and licensed IP.
According to Reliance Entertainment – Digital CEO Amit Khanduja, “We are delivering a console experience to our mobile consumers and we will continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently, our Creatives teams are working on analyzing the player data and designing levels and games to use from their real world to augment players virtual world.”
According to Reliance Entertainment – Digital CEO Amit Khanduja, “We are delivering a console experience to our mobile consumers and we will continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently, our Creatives teams are working on analyzing the player data and designing levels and games to use from their real world to augment players virtual world.”
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