Wednesday, 28 October 2015

ASCI upheld complaints against 74 out of 110 ads; Pulls up 3 TV channels for misleading claims

In the month of July 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 74 out of 110 ads. Out of these, 28 belonged to the Personal and Healthcare category, 25 in the Education category and the remaining 21 ads were from other categories.
Health and Personal Care
The CCC found the following claims in health and personal care product or service advertisements of 27 advertisers to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.
Some well known names include:-
L’Oreal India (Garnier Fructis Oil in Cream), Kent RO Systems (Kent Mineral RO Water Purifier), Reckitt Benckiser Healthcare India (Harpic toilet cleaner), Hindustan Unilever Ltd  (Fair & Lovely Men Charcoal Face Wash), Cure Sight Laser Centre, Stem Cell Society of India.
The CCC found that claims in the advertisements by 25 advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were upheld. These include:-
Aakash Educational Services Pvt Ltd (Aakash Institute), National Board of Computer Education, AAFT School of Fashion & Design, 
Complaints against advertisements of some educational institutes were UPHELD because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the No.1 in their respective fields’:
Others included:- 
BMW, HDFC Bank Ltd, Max Bupa Health Insurance Company (Max Bupa Health Insurance), LG Electronics India (LG Inverter V Air Conditioners), Amazon Inc (Amazon Kindle), Radico Khaitan Limited (Magic Moment)


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