Thursday 27 June 2013

Murdoch’s News International changes name to 'News UK'

News International, the subsidiary of media mogul Rupert Murdoch’s News Corp, was today renamed ’News UK’ as the group sought to rebuild the brand tarnished by the phone-hacking scandal.
A new name and logo are being introduced to convey a more “coherent” identity, said a statement from the firm which publishes the ‘Times’, ‘Sun’ and ‘Sunday Times’ newspapers in Britain.

The company statement said the new branding “follows the fundamental changes of governance and personnel that have taken place to address the problems of the recent past”, in reference to the phone-hacking scandal.
“New policies and procedures are in place across the company, its main titles are all under new leadership and the executive team has been transformed,” the company added.
The re-branding comes as part of a broader revamp of the company and is being seen as an attempt to distance from the phone-hacking scandal involving the group, which saw the closure of the ‘News of the World’ Sunday tabloid.
Former News International chief executive, Rebekah Brooks and number of journalists are among those facing charges over the scandal, which hit the headlines in 2011.
The company stressed that News International had apologised to its victims and set up a compensation scheme, closed the ‘News of the World’ and cooperated with all the relevant authorities.
The changes in the UK come ahead of the completion on 28 June of a major reorganisation of Murdoch’s global News Corp.
The Australian arm of Rupert Murdoch’s media empire, News Ltd, will relaunch under the News Corp. brand as part of a global revamp, its CEO said on 26 June.
Kim Williams said from 1 July the unit would be called News Corp. Australia, to coincide with “the launch of the new News Corp. globally”.

Source:
http://cablequest.org/news/international-news/item/2678-murdoch%E2%80%99s-news-international-changes-name-to-news-uk.htmlSource: http://cablequest.org/news/international-news/item/2678-murdoch%E2%80%99s-news-international-changes-name-to-news-uk.html

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