NBA India appoints Yannick Colaco as MD

The National Basketball Association (NBA) has appointed Yannick Colaco as Managing Director, NBA India. He was earlier Chief Operating Officer of Nimbus Sport. In his new role, Colaco will manage the NBA’s India office, based in Mumbai, and oversee all of the League’s business and basketball development in the country. 

Colaco will report to NBA President, International, Heidi Ueberroth. 

Ueberroth said, “Yannick Colaco has the ideal combination of experience and knowledge of the sports landscape in India necessary to lead our expanding operations in the country. Basketball is on the rise in India and we are thrilled to have Yannick lead our extremely talented staff as we build towards the future.” 

Colaco will continue to build on the League’s efforts to grow participation in basketball in partnership with the Basketball Federation of India (BFI). Colaco, who played basketball at the national university level in India, will work with the League’s media, marketing and merchandising partners to make the NBA more accessible to fans in India. He will also be responsible for growing further the NBA’s social media presence in the country. 

Colaco was named COO of Nimbus Sport in June 2009 after joining the company in August 2002.

Source: http://cablequest.org/news/m-s-news/item/1666-nba-india-appoints-yannick-colaco-as-md.htmlSource: http://cablequest.org/news/m-s-news/item/1666-nba-india-appoints-yannick-colaco-as-md.html