Vuclip launches India’s first mobile channel for women

Vuclip launched India’s first mobile channel for women. The channel can be accessed from almost any internet-enabled mobile phone. 

Kiran Walia, Women Development Minister for Delhi, said: “Studies show that the mobile phone has helped women feel safer, more independent and connected, and has opened new professional avenues and income sources for women. "I hope that this initiative will help boost mobile adoption among women, and will encourage the creation of more women-oriented mobile content.” A report by the Cherie Blair Foundation and GSMA Development Fund on the mobile phone gender gap in low and middle-income countries had found that mobile penetration among women in India is only about 28% compared with 40% among men. 

Vuclip also unveiled the findings of its global survey in which almost 40,000 women users participated from 176 countries. It found that besides voice and text, 60% of Indian women respondents used their handsets as a primary source of entertainment. 

As many as 80% of the respondents reported steady increase in their time spent on mobile-viewing. Besides movies and music, Indian women also loved watching TV soaps, cute/funny videos, sports, home and lifestyle, news, celeb gossip and amazing/whacky videos on their mobile. 

Women aged 18-35 years comprised 65% of the Indian respondents, while 24% were under 18 years and another 11% were over 36 years.

Source: http://cablequest.org/news/new-media/item/1107-vuclip-launches-india%E2%80%99s-first-mobile-channel-for-women.html