Tuesday 3 July 2012

Hathway Scales Up Inventory to Meet Growing Demand for Digital Cable

Hathway Cable and Datacom Ltd, has decided to procure an additional 10 lakh Set Top Boxes (in addition to the previously planned 20 lakh deployment) to meet the growing demand for digital cable.
Over the next four months, Hathway will scale up availability of Set Top Boxes is in line with the Ministry of Information & Broadcasting moved the deadline to November 1, 2012 for the switchover to digital cable TV. By infusing additional Set Top Boxes in the market, Hathway believes it is poised to meet the fresh deadline as well as ensure a smoother transition from analogue to digital for consumers across the four mandated cities – New Delhi, Mumbai, Kolkata and Chennai.
Commenting on the development, Mr. K Jayaraman, MD & CEO of Hathway Cable and Datacom Limited said, “Hathway has always been committed to providing consumers with the best digital cable experience and we have been preparing to bring consumers a seamless move from analogue to digital cable TV. The modified deadline presents us with a unique opportunity to reach out to and impact a greater segment of the market. Hathway plans to procure the additional 10 lakh Set Top Boxes to gear up and leverage this opportunity. Therefore in total we plan to deploy 30 lakh digital set top boxes across the two metro cities of Mumbai & Delhi. The rush for digital services will peak around the last fortnight of October, 2012 and we do not want to disappoint the consumers and drive them towards the costlier option of DTH services.”
“We are positive on bagging additional customers and look forward to providing better viewing quality and HD & Broadband offerings to our viewers. We look forward to deliver our viewers with a wider choice of channels and better quality while bringing in transparency and accountability in the industry,” he added.

Source: http://cablequest.org/news/cable-news/item/356-hathway-scales-up-inventory-to-meet-growing-demand-for-digital-cable.html
Source: http://cablequest.org/news/cable-news/item/356-hathway-scales-up-inventory-to-meet-growing-demand-for-digital-cable.html

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