Over half of US broadband homes have Netflix

Parks Associates research shows Amazon has made significant gains in the OTT video market as nearly 20 per cent of all US broadband households now have an Amazon Prime Instant Video subscription. The Q1 2014 survey of 10,000 US broadband households finds the annual growth rate for Amazon Prime subscription averages over 55 per cent since 2012, compared to a 16 per cent year-over-year growth for Netflix service subscriptions.

“Roughly 50 per cent – 60 per cent of US households using connected CE devices subscribe to Netflix, but the percentage of connected CE users subscribing to Netflix did not substantially change between 2012 and 2013,” said Brett Sappington, director, research, Parks Associates. “By comparison, the percentage of US broadband households with connected CE and an Amazon subscription more than doubled in the same time period, from an average of approximately 13 per cent to 27 per cent. For example, households with a connected streaming media player that also have an Amazon Prime subscription jumped from 22 per cent to 34 per cent.”

Parks Associates research also shows 12 per cent of US broadband households use Hulu Plus.

“Amazon is certainly getting traction in the market—especially when compared against Hulu Plus,” Sappington said. “Amazon’s growth shows how dynamic the OTT space truly is. While Netflix remains the dominant player, consumers are still open to alternatives with interesting content and business models.”

Source: http://cablequest.org/news/international-news/item/4771-over-half-of-us-broadband-homes-have-netflix.html
Source: http://cablequest.org/news/international-news/item/4771-over-half-of-us-broadband-homes-have-netflix.html