Network 18 regional general entertainment channel (GEC), ETV Bangla has appointed Hitesh Anil Unadkat in its sales team.
Unadkat has earlier worked as deputy vice president advertising sales at Zee Entertainment Enterprise, has already taken up the new role at ETV Bangla from 15 May.
While the Bengal GEC market is mainly dominated by Star Jalsha and Zee Bangla, ETV Bangla is now aiming to penetrate more households. The channel is not only producing original content to increase viewership, but is also making managerial changes to ensure better output.
Unadkat is not the first one to join ETV Bangla from Zee Bangla. It can be recalled that around three weeks ago, the channel had appointed Sujay Kutty as its business head, who had also worked with Zee Bangla as its executive - vice president, business head.
Source: http://cablequest.org/news/m-s-news/item/4895-cq-etv-bangla-ropes-hitesh-anil-unadkat-in-its-sales-team.html
Source: http://cablequest.org/news/m-s-news/item/4895-cq-etv-bangla-ropes-hitesh-anil-unadkat-in-its-sales-team.html
Source: http://cablequest.org/news/m-s-news/item/4895-cq-etv-bangla-ropes-hitesh-anil-unadkat-in-its-sales-team.html
Source: http://cablequest.org/news/m-s-news/item/4895-cq-etv-bangla-ropes-hitesh-anil-unadkat-in-its-sales-team.html
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