MSM and Scan International inks a pact to launch Sony Mix in Thailand

Multi Screen Media (MSM) has inked an agreement with Scan International Company Limited, to launch its music channel Sony Music on their SMATV platform in Thailand. 

This is MSM’s fourth channel to launch on the platform. Sony Entertainment Television (SET), Max and Sab are already available on the platform. 

Commenting on pact, MSM Singapore and GM Rajveer Singh stated that, “We are delighted to continue our partnership with Scan, Thailand’s primary provider of Indian content, to bring Sony Mix to South Asian audiences. It is no secret that Sony Mix has rapidly risen to the top of the charts and is India’s number one music channel. I am confident that Sony Mix’s thematic content and Bollywood music hits will make it a must watch channel.” 

Scan International, set up in 1998 in Bangkok to delivers entertainment mainly to Thais of Indian origin and a large number of diverse Indian expatriate communities who reside in the cities.

Source: http://cablequest.org/news/international-news/item/4909-msm-and-scan-international-inks-a-pact-to-launch-sony-mix-in-thailand.html
Source: http://cablequest.org/news/international-news/item/4909-msm-and-scan-international-inks-a-pact-to-launch-sony-mix-in-thailand.html