WPP launches specilised communications service for Government

WPP on 7th April has launched a global Government & Public Sector Practice to drive excellence in government communications.

WPP agencies have worked with governments for decades, helping them to tackle critical policy issues through effective communication with citizens. 

Key areas of activity include: communications for development; communications for public policy and services; public sector recruitment; country branding and tourism, trade and investment marketing; and digital government.

The Practice will give public sector organisations a single point of access to WPP’s combined resources, bringing together multidisciplinary teams of agencies to meet clients’ needs. 

It will also be a hub for WPP’s best thinking on government communications and our companies’ experience of “what works.” It will partner with leading academics and innovators on research and development. 

Sir Martin Sorrell, CEO of WPP, said: “Government policies rarely succeed if the communication fails. I am proud of our agencies’ role in supporting governments around the world, providing the communications that make public policy and public services work. The new practice builds on our long track record of world-class work for the public sector.”

Source: http://cablequest.org/news/new-media/item/4560-wpp-launches-specilised-communications-service-for-government.html
Source: http://cablequest.org/news/new-media/item/4560-wpp-launches-specilised-communications-service-for-government.html