Sky Deutschland expects 450,000 new subs this year

Sky Deutschland’s CFO Steven Tomsic has firmly rebutted the broadcaster’s doomsayers who are talking down the company’s prospects. In 2013 Sky Deutschland added a net 304,000 new subscribers. Tomsic was speaking at the company’s AGM.

The AGM also heard some shareholder grumbles about CEO Brian Sullivan’s overall salary + bonus package (€6 million). The AGM also confirmed the appointments of James Murdoch and Marcus Tellenbach to the Supervisory Board.

Tomsic’s forecasts match those being delivered by the professional analysts, most of which believe the recent 20+ per cent (year-to-date) share price fall has been “overdone” as Morgan Stanley put it in a note to clients. Indeed, Morgan Stanley’s own numbers suggest a net subs growth of 415,000-425,000, which suggests they have another 25,000 in head room to add to Sky-D’s expectations.

The bank’s report says Sky-D’s prospects (helped by migration of Liga total adds, lower churn, the exclusivity on the Bundesliga and marketing initiatives including the use of pop up Skylabs in shopping centres) are all pointing in the right direction.

Source: http://cablequest.org/news/international-news/item/4613-sky-deutschland-expects-450,000-new-subs-this-year.html
Source: http://cablequest.org/news/international-news/item/4613-sky-deutschland-expects-450,000-new-subs-this-year.html