Brightcove Video Cloud to power Le Figaro mobile entertainment channel

France's first national newspaper, Le Figaro, has selected the Brightcove Video Cloud online video platform to power the mobile version of its news and entertainment channel.

Le Figaro TV ‎offers original, on-demand content, with approximately 70 four-minute videos uploaded every day—ranging fr0m political interviews to daily news round-ups and music reviews. The channel will use the Brightcove Video Cloud Smart Player technology to be accessible and offer a reliable and consistent viewing experience accessible across a range of devices such as PCs, smartphones and tablets. In addition, the technology can also integrate with leading advertising networks and servers and as a result Le Figaro says that it has seen a significant increase in revenue to date.

The importance of extending the reach of its growing library of self-produced, advertising-supported videos to viewers across mobile devices is indicated by the fact that nearly a third of the publisher's website traffic comes fr0m mobile devices. Earlier in April 2014, Le Figaro launched its first mobile app using Brightcove mobile software development kits (SDKs) to make its video content available to iOS and Android devices. To date, the French news website says it has ingested 40% of its video inventory, with the full library to be made available for mobile before the end of the year.

"We are seeing tremendous appetite for short-form content, and increasing demand fr0m our readers to view video whenever and wherever suits them," explained Bertrand Gie, managing director of new media at Le Figaro. "Since introducing video on the site two years ago, we grew our video traffic six-fold and have kept our audiences engaged, with more than 80% of viewers completing more than 50% of each video on Le Figaro TV. With Video Cloud, we're able to broaden the reach of our extensive library of on-demand video content, making it available on tablets and smartphones without compromising on quality or viewer experience."

Source: http://cablequest.org/news/international-news/item/4619-brightcove-video-cloud-to-power-le-figaro-mobile-entertainment-channel.html
Source: http://cablequest.org/news/international-news/item/4619-brightcove-video-cloud-to-power-le-figaro-mobile-entertainment-channel.html