Multi Screen Media brings a second Hindi movie channel

With the Telecom Regulatory Authority of India (TRAI) capping advertising time at 12 minutes per clock hour, major television broadcasters have been launching new channels to increase ad inventories. 

Multi Screen Media on 1st of April brings its second Hindi movie channel, the channel will come into force after few days. The working title of the second Hindi movie channel is Max 2. The launch is accepting to broadcast after the Indian Premier League (IPL).    

After GECs, the Hindi movie genre is the second biggest in terms of reach. While females are a big draw, Hindi movie channels also give a consistent delivery of male audiences.

Source: http://cablequest.org/news/national-news/item/4526-multi-screen-media-brings-a-second-hindi-movie-channel.html