TEN Sports to become Sri Lanka Cricket Broadcast & Sponsorship Rights Partner

Sri Lanka Cricket Board (SLC) and TEN Sports, (South Asia’s largest sports channel) are delighted to announced that they have signed a seven year deal to broadcast SLC’s international cricket matches. The deal will run through till March 2020. This includes multi-platform media and sponsorship rights globally.

Through its network of international affiliates and other broadcasters worldwide, content will be distributed in over 100 countries, reaching millions of cricket lovers. Apart from English, TEN Sports will also be broadcasting the matches in Hindi and other regional languages.

TEN Sports will be the host broadcaster for Sri Lanka Cricket and will be responsible for ensuring consistent and high level production. There will strong focus on digital engagement, branding and promotion of Sri Lanka cricket to improve the viewer experience.TEN Sports has an impeccable track record in producing some of the best cricket world over.

Mr. Rajesh Sethi, CEO Ten Sports said, “We are delighted to further extend our partnership with Sri Lanka Cricket Board, with whom we have shared a very strong relationship over the past decade. The exciting cricket action will be available during prime time making it a very interesting proposition for fans and advertisers alike.” He further added, “We will work closely with Sri Lanka Cricket Board and invest in production and marketing to ensure that Sri Lanka cricket reaches its full potential. As we have done with other rights, we will aim to innovate and create an exciting visual spectacle for international viewers.”

TEN Sports currently holds rights for 4 cricket boards which includes South Africa, Sri Lanka, Zimbabwe and West Indies. It holds long-term rights for WWE, UEFA Champions League, French League 1, US Open Tennis, ATP & WTA, and Capital One Cup, European Tour & Asian Tour Golf among other exciting properties.  TEN Sports will be also be telecasting Asian Games, Commonwealth Games this year.

Source: http://cablequest.org/news/national-news/item/4381-ten-sports-to-become-sri-lanka-cricket-broadcast-sponsorship-rights-partner.html
Source: http://cablequest.org/news/national-news/item/4381-ten-sports-to-become-sri-lanka-cricket-broadcast-sponsorship-rights-partner.html