BARC starts commercial distribution of audio watermarking technology

s the trial period has been completed, Broadcast Audience Research Council (BARC) is all set for the commercial deployment of Civolution’s audio watermarking technology to broadcasters.  

Any channel that wishes to be rated in BARC’s audience measurement system would need to be watermarked. Civolution’s audio watermark is embedded in the TV’s sound track prior to broadcast. Upon airing, the content is then identified by Médiamétrie’s TV meter in real-time. 

BARC CEO Partho Dasgupta stated that, the broadcasters have already started placing orders for the watermarking embedding technology required at their playout centres. The deployment will take a few weeks. This is just the first step towards that 

He further stated that BARC is negotiating the rates with Civolution for deployment of audio watermarking technology on behalf of the broadcasters.

Source: http://cablequest.org/news/national-news/item/4469-barc-starts-commercial-distribution-of-audio-watermarking-technology.html
Source: http://cablequest.org/news/national-news/item/4469-barc-starts-commercial-distribution-of-audio-watermarking-technology.html