STAR Network is all set to launch its second Kannada general entertainment channel – Suvarna Plus. The new channel will go on air from July 14, 2013. The Network already has Kannada GEC Suvarna in its channel bouquet.
Although both Suvarna and Suvarna Plus will operate in the same market and cater to the same viewer base, they are positioned differently and have different gratifications. Suvarna’s key offering is fiction shows, where it has positioned itself as a companion to the viewers. Suvarna Plus will act as a stress buster and offer genres such as comedy, non-fiction, movies and music. The channel will also offer content targeting youth, with shows such as ‘Campus Connect’.
Source: http://cablequest.org/news/channel-launch/item/2781-star-network-firms-foothold-in-kannada-ge-space-with-suvarna-plus.htmlSource: http://cablequest.org/news/channel-launch/item/2781-star-network-firms-foothold-in-kannada-ge-space-with-suvarna-plus.html
Source: http://cablequest.org/news/channel-launch/item/2781-star-network-firms-foothold-in-kannada-ge-space-with-suvarna-plus.htmlSource: http://cablequest.org/news/channel-launch/item/2781-star-network-firms-foothold-in-kannada-ge-space-with-suvarna-plus.html
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