MAA TV and Amagi tie up

Maa Television Network, India’s leading Telugu-language television network, is using Amagi’s Localization platform for creating customized local feeds to Singapore for its “Maa TV” and “Maa Movies” channels. Maa TV has gone live with custom feeds on SingTel mio TV since April, 2013.

Broadcasters with common multi-country broadcast feeds can now adapt Amagi’s patent-pending localization platform to easily fine-tune programming played out in individual countries. Broadcasters can ‘opt out’ of specific programs or even specific spot advertising in a country and replace it with some other locally appropriate content for the country by utilizing Amagi’s revolutionary cloud-based localization platform.

Maa TV network uses its existing satellite feed playout for India as the base feed for Singapore as well, but masks few hours of programming and all advertising everyday on its feed to Singapore using Amagi’s localization platform.

J. Shekar, COO of Maa TV, said,  “We are able to ‘reliably’ and ‘cost effectively’ comply with all regulatory aspects related to programming and advertising for Singapore on both channels. Amagi gave us an end-to-end solution which has seamlessly merged with our existing systems and workflows.”

Source: http://cablequest.org/news/national-news/item/2825-maa-tv-and-amagi-tie-up.htmlSource: http://cablequest.org/news/national-news/item/2825-maa-tv-and-amagi-tie-up.html