Digitization To Facilitate Transparency- Manish Tewari

Minister for Information and Broadcasting, Shri Manish Tewari has said that the ongoing digitization process would help in building transparency in the system. As a mechanism it would also enable the growth of revenue models in the Broadcasting industry leading to the overall growth of the media and entertainment industry in the country.

Delivering the key note address at the Seema Nazareth Award function for excellence in print media in capital, the Minister said that, ‘there was an urgent need for key stakeholders within the media to introspect in view of the trends that had emerged as a result of corrosive discourse on one side and responsible discourse on the other. Referring to the challenges that had emerged because of the growth of social media, Tewari further added that ‘these tools had created an unprecedented potential to connect with target audience for the dissemination of news and information.

In his speech he also talked about the sensationalism in media and said that digitisation will help to curb the huge degree of sensationalism in the Indian media as the new transparent system would help to improve the revenue models. The entire attempt at digitisation has been really an exercise in trying to build a revenue model, to see that the industry becomes transparent, becomes self sustaining and does not really have to walk the extra mile in order to get an extra eyeball, he said.

Source: http://cablequest.org/news/digitization-news/item/1914-digitization-to-facilitate-transparency-manish-tewari.html