Reliance Broadcast expands reach of JV action channel

Reliance Broadcast Network, a Reliance ADAG company, is set to increase the foothold of BIG RTL Thrill, its joint venture action channel, in the two metros of Delhi and Mumbai. The company has signed distribution deals with In Digital, Hathway Cable and Datacom, Digicable, 7 Star, JPR Spacevision, ABS, Siticable, Home Cable and Star Broadband. It is eyeing to expand its coverage to reach out to over 6.5 million households across both cities. 

According to Tarun Katial, CEO of RBNL, the plan is to reaching out to audiences across 1mn+ towns in the Hindi-speaking markets (HSMs) in a phased manner. After phase II of digitisation, the company will push the distribution in those cities too. The content of the channel, it says, has been acquired from reputed names ranging from Fremantle, Endemol, and Red Bull, along with a library of international action films.

Source: http://cablequest.org/news/national-news/item/1902-reliance-broadcast-expands-reach-of-jv-action-channel.html
Source: http://cablequest.org/news/national-news/item/1902-reliance-broadcast-expands-reach-of-jv-action-channel.html