Friday, 29 March 2013

Broadcasters meet Manish Tewari over TV ads issue

The recent uproar on TRAIs regulation on TV ads which bars television channels from telecasting more than 12 minutes of advertisements every hour led broadcasters to have words with Information & Broadcasting Minister Manish Tewari. 
In a meeting that lasted nearly 40 minutes, the broadcasters are learnt to have apprised the minister that the TRAI move may make the going tough for several channels at a time when the industry was seeing a difficult phase. On the other hand the government also suggested a balanced approach over this regulation. 

Tiwari said, ‘His ministry suggested to the broadcasters to take up their concerns with TRAI and work out a solution. We have encouraged the finding of a modus vivendi (way) whereby the imperatives of the consumer's value for money as well as the imperatives of their revenue model can be balanced.” 
Apart from Tewari, senior I&B officials and Singh, News Broadcasters Association (NBA) president K V L Narayan Rao, Rajat Sharma of India TV and Anuradha Prasad of News 24 were among those present in the meeting.


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