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The Reserve Bank of India (RBI) maintains tops position in the banking sector news covered by the business news channels for the month of April. According to report published by the Esha Media Research’s television monitoring intelligence report for the banking sector states that RBI has got 22 per cent of total coverage in the banking sector news  

The report further said that Private sector banks occupied more TV media space than public sector banks. ICICI Bank, HDFC Bank, Axis Bank, Yes Bank and Kotak Mahindra Bank garnered a total of over 58 hours or 45.48 per cent of coverage. 

In comparison, five public sector banks—State Bank of India, Punjab National Bank, Bank of Baroda, Bank of India and Canara Bank—garnered over 22 hours of coverage, which is 17.25 per cent of total duration. 

The topic that ruled news coverage was the RBI’s credit policy which occupied 6.96 per cent duration on business channels, followed by HDFC Bank’s Q4 earnings with 3.38 per cent and an Axis Bank interview with 3.22 per cent. 

Moreover, RBI governor Raghuram Rajan occupied more space on television with over 12 hours than RBI’s deputy governor KC Chakrabarty who occupied over seven hours. Axis Bank MD and CEO Shikha Sharma beat ICICI Bank CEO Chanda Kocchar by occupying over five hours of TV space. 

Among the business news channels, CNBC TV18 garnered the lion’s share of programme sponsorship with three out of four total programmes sponsored by banks. These included ‘CNBCTV18 and Indian Overseas Bank Present Unsung Heroes’, ‘Union Bank Presents Celebration Business Line’ and ‘ICICI Bank Presents Emerging India Awards Crisil’.

Source: http://cablequest.org/news/national-news/item/4808-tv-media-gives-more-space-to-private-sector-bank.html
Source: http://cablequest.org/news/national-news/item/4808-tv-media-gives-more-space-to-private-sector-bank.html