Modi tops TV news shows, leaves rivals far behind

The Centre for Media Studies data on coverage of top campaigners in these general elections by six leading news channels between 8pm to 10pm (prime time) showed that Modi occupied 2,575 minutes or 33.21% of the total air time from March 1 to April 30.

In comparison, Aam Aadmi Party convenor Arvind Kejriwal got 799 minutes, half of which was in the first fortnight of March during his visit to Gujarat, where he was assaulted and called Modi’s model of development as “corporate loot”.

Kejriwal was not able to sustain that momentum and his dominance on TV channels waned to a mere 94 minutes between April 16 and April 30. His anxiety over not finding himself on TV like a few months ago was obvious when he accused the media of bias and playing into the BJP’s hands this week.

Unlike Kejriwal, Modi’s arch rival in this election, Congress vice-president Rahul Gandhi’s presence on TV has increased steadily since March when news hovering around him was shown for 72 minutes. It increased to 108 minutes by April-end.

The CMS data indicates that Modi had timed his campaign well. He started with 365 minutes in the first fortnight of March. This doubled in the next fifteen days to peak to at 1,197 minutes in the last fortnight of April. In all, he was on these channels for 2,575 minutes in the two-month campaign period.

Source: http://cablequest.org/news/m-s-news/item/4796-modi-tops-tv-news-shows,-leaves-rivals-far-behind.html
Source: http://cablequest.org/news/m-s-news/item/4796-modi-tops-tv-news-shows,-leaves-rivals-far-behind.html