In a move set to complete its transition from a largely VoD-focused company to one that has an equal emphasis on live/linear programming and an authenticated Pay OTT TV experience, open source video platform Kaltura has acquired Tvinci, the provider of Pay OTT TV services. Terms of the deal were not disclosed.
Kaltura says the acquisition gives it a leadership position in the booming OTT market, and cements its role as the only pure-play video technology company to power any video experience across all markets (including Media and Entertainment, Enterprise, Education) and all channels (e.g. Multimedia Service Providers such as MVPDs, Telcos, MSPs, and Cloud Vendors).
Kaltura raised $47 million in venture capital in February and has experienced massive revenue and customer growth in the past year, as cited by leading analyst firms. According to Kaltura, the acquisition of Tvinci strengthens its pay-TV operator proposition and creates the world’s most comprehensive end-to-end Pay OTT TV offering.
Kaltura has already begun integrating Tvinci’s technology into its OTT MediaGo product. The integrated Kaltura-Tvinci platform enables operators and telcos, media companies, content owners and distributors to reach and monetise every user on every device. The platform supports live, on demand, and catchup services; SVOD, TVOD and ad-based monetization; social interaction and a personalized experience.
The integration of Tvinci’s technology into Kaltura’s platform also enhances Kaltura’s solutions for the Enterprise and Education markets, with advanced social and personalisation capabilities, and with tools for creating bundles and promotions.
The Kaltura Pay OTT TV offering now includes:
- Kaltura MediaGo Turnkey OTT Product: MediaGo is a turnkey OTT product, which can be fully branded, offering an out of the box Netflix-like portal and apps that support a range of business models including SVOD, TVOD and ad-based monetization options. Other capabilities include deep social and personalisation features, including content discovery and social network integration for targeting each user personally with the right content, comprehensive customer management, subscription management, payment gateway and billing tools, including the ability to create custom packages and bundles for specific users and profiles, as well as advanced A/B testing and analytics capabilities which provide real-time monitoring for campaign management.
- Bespoke OTT and TVE Solutions: Cable, satellite or landline operators and telcos with an existing infrastructure and preferred systems in place can leverage Kaltura’s modular API-based OTT offering, which easily integrates with legacy systems, and allows customers to pick and choose between using the Kaltura built-in components or mix-and-match the various components with their own existing infrastructure or services of choice.
Source: http://cablequest.org/news/international-news/item/4778-kaltura-acquires-tvinci.html
Source: http://cablequest.org/news/international-news/item/4778-kaltura-acquires-tvinci.html
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