Delhi High Court serves notice to TRAI on loud and part screen ads

The Delhi High Court has served a notice to the Telecom Regulatory Authority of India (TRAI) seeking response with regard to the TV commercials which are louder than the main programmes and ‘part-screen’ ads. The Court has posted matter for hearing on 15th July.

The Delhi HC bench headed by Chief Justice G Rohini and Justice RS Endlaw issued the notice after accepting a PIL from an NGO, Mediawatch. 

TRAI, which has already come out with a 12-minute ad cap rule under its Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012, had earlier decided not to allow loud and part-screen TV commercials. However, it left the issue of loud and part-screen TV commercials out of the ambit of its regulations later. 

In its PIL, Mediawatch India has challenged the ‘mala fide’ act of TRAI to omit regulations of Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012, meant to regulate part-screen and loud commercials in TV channels. 

In its PIL, the NGO has asked the court to direct TRAI to amend the said regulations and make them applicable to TV channels transmitted by local cable operators (LCOs), multi-system operators (MSOs), direct-to-home (DTH) service providers and internet protocol television service providers also.

Source: http://cablequest.org/news/national-news/item/4827-delhi-high-court-serves-notice-to-trai-on-loud-and-part-screen-ads.html
Source: http://cablequest.org/news/national-news/item/4827-delhi-high-court-serves-notice-to-trai-on-loud-and-part-screen-ads.html