Wednesday, 2 May 2018

Twitter partners with top broadcasters including Disney, NBC, Viacom

To give its users wider content choices, Twitter Inc. has partnered with top international broadcasters to have 30 deals. The list of broadcasters includes Walt Disney Co. and NBC Universal.

As part of agreement, NBC Universal, part of Comcast Corp., agreed to distribute live video and clips on Twitter through its media properties, including NBC News, MSNBC and E! News. Viacom Inc. is creating new show formats including "BET Breaks" that focuses on the African American perspective on pop culture and another named "Comedy Central’s Creator’s Room," a satirical take on trending news in pop culture.

Disney too is working with Twitter to create live sports programming and other content for the social-media service. An announcement about that specific partnership earlier on Monday pushed Twitter shares up 4.5 percent.

Disney’s ESPN will roll out "SportsCenter Live," which will produce breaking news sports coverage on Twitter. The network’s fantasy sports podcast will also be live-streamed on Twitter.

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