MSM selects Mobicule Technologies’ app to manage mobile ad inventories

Multi Screen Media (MSM) has entered into a partnership with Mobicule Technologies, a provider of innovative solutions on the mobile platform, to device a mobile application that will help the company to better manage its mobilead inventories. 

The application will enable MSM to generate the available advertisement spots inventory report and view the same on BlackBerry, Android and iOS devices, thereby increasing workforce efficiency. 

MSM runs Hindi general entertainment channels Sony Entertainment Television (SET) and SAB, movies and special events channel Max, Hollywood movie channel Pix, Hindi music channel Mix and sports channel Six. 

Prior to this tie up, MSM had a coordinator who would assess the ad inventory and communicate the relevant required information to sales team through daily print outs or updates. The sales team did not have direct access to real time information. 

The new app from Mobicule Technologies is integrated with the backend system, providing all required data to employees via their handheld devices. 

“In the recent past, the entertainment industry has seen a plethora of changes spurred by the use of latest technologies. We at Sony Entertainment Network believe in innovation along with the strategic directions in availing information for the right people at the right place in the right time. With this application we have been able to achieve desired excellence which has a catapulting effect on user’s delight,” said Sony Entertainment Network CIO Ajay Kumar Meher. 

Mobicule said that the use of this application has several beneficial aspects. It resulted in optimum utilisation of available resources and ensures transparency in operation, guaranteeing a seamless operational experience. 

The application also allows data to be updated real time, enhancing productivity, maximising revenue and increasing time efficiency of the sales team. In addition to making processes quicker, the data is displayed in interactive and graphical representations, making the app user friendly and easy to comprehend. A representative can view a sales revenue graph channel-wise, region-wise, program-wise, executives-wise and the like. 

Mobicule Technologies CEO Siddharth Agarwal said, “We focus our research and developments in the mobile application space to enable companies enhance their efficiency, employee engagement and customer satisfaction. Sony Entertainment has been known for its innovation and this application provides a competitive mobile edge to their business, enabling access to real time information and track the performance at each level of the sales hierarchy.”

Source: http://cablequest.org/news/technology-news/item/3635-msm-selects-mobicule-technologies%E2%80%99-app-to-manage-mobile-ad-inventories.htmlSource: http://cablequest.org/news/technology-news/item/3635-msm-selects-mobicule-technologies%E2%80%99-app-to-manage-mobile-ad-inventories.html