WWIL to Share Carriage fee with LCOs

Wire and Wireless (India) Ltd. (WWIL), the leading Cable Television service provider in India, as part of its commitment to timely implementation of digitization in top metros across India, has announced path breaking initiatives led by the first ever decision to share carriage revenue with cable operators. WWIL operates successfully under the SITI Digital Cable brand name in three top metros of Delhi, Kolkata and Mumbai.

WWIL is the first company in cable space in the country to take this bold step in the industry with a view to grow the business under full transparency, hitherto missing in the entire value chain of the cable business. The company, which took the path-breaking initiative, expects all stakeholders especially the involved value chain partners to cooperate fully to make this WWIL industry endeavor a thumping success.

The WWIL initiative was announced at the Delhi cable operator meet organized at the company’s Noida campus. The meet, which was very well attended by cable operators, was organized to speed up the process of digitization. In the history of Cable Television, this is the first time when MSO is offering a share in the Carriage revenue to the last mile Cable Operator.

As part of its effort to engage the cable operators better, the company also showcased its Subscriber Management System (SMS), which is designed for cable operators to handle subscriber related transaction on their own like activation, deactivation, billing, payment, packaging, complaints etc. The objective behind developing such Subscriber management system (SMS) is to empower the Cable Operator, the most critical stakeholder in the value chain. It will help cable operator to provide better services to his subscribers on digital platform. The SMS system can be accessed by Cable operator on Mobile Phone, Tablets and PC/ Laptop.

To facilitate the consumer for this switch over the company is offering the STB at a subsidized rate. As the consumer will be benefitted most by installing STB with their television set, it will enhance the overall TV viewing experience.

In near future prices of Set-top-box will go up as it will be offered on cost to the company basis. It’s the right time for the consumer to get the STB installed at the subsidized rate.

The company is aggressively seeding STB in its three key metros markets so that subscriber can continue watching cable TV even after the digitization deadline. Consumer receiving television channels in Phase-1 (metros) via analog cable networks have to switch to digital Set-top-Box (STB) by 30th June 2012, as per the government mandate for complete digitization of Cable TV Networks in the country.

Source: http://cablequest.org/news/cable-news/item/367-wwil-to-share-carriage-fee-with-lcos.html