Shemaroo Entertainment is set to release Super K, a 95-minute animation film, on Yahoo!'s online movie channel, Movieplex, on November 11. Viewers can log on and watch the movie for free.
Smita Maroo, head (animation division), Shemaroo Entertainment, says, "The film was not originally conceptualised to be released on the web. But our internal researches pointed to the fact that animation films don't do well in India because they don't get decent show timings in multiplexes." Since multiplexes are interested only in films with big weekend collections, Maroo says a small-budget animation film is sure to be sidelined.
Shemaroo Entertainment is also an official channel partner of Google's YouTube and manages 32 online video channels. However, to premier its film Super K, Shemaroo chose to sign a revenue-sharing arrangement with Yahoo!. Viewers would see banner ads and adverts, and these would be Shemaroo's primary revenue mode.
Source: http://cablequest.org/news/new-media/item/1148-shemaroo-to-release-super-k-online.htmlSource: http://cablequest.org/news/new-media/item/1148-shemaroo-to-release-super-k-online.html
Source: http://cablequest.org/news/new-media/item/1148-shemaroo-to-release-super-k-online.htmlSource: http://cablequest.org/news/new-media/item/1148-shemaroo-to-release-super-k-online.html
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