People are increasing favouring High Definition channels, as per latest report from BARC. The report said that there has been a huge growth in the number HD channels and their viewership over the last two years. BARC has studied 31-week average data (between week 8-38 of 2017).
As a matter of fact, the number of HD channels has gone up 41% during October 2015 to September 2017, while their viewership share has grown by a whopping 169%. If we take a look at SD channels, its viewership grew by 25% while the number of SD channels increased by 16% in the same period.
Now there are 83 HD channels, while out of it 50 channels have both SD and HD feed. SD channel count jumped to 517 in 2017 from 445 in 2015.
The HD viewership is mainly driven by their core content serials for GEC channels and cricket & soccer for sports channels. Another key trend is that there is a high language agnostic consumption of sports on HD feed. The HD audience has a greater affinity towards HD viewing for niche and exclusive genres, primarily in the English language, according to BARC.
Now there are 83 HD channels, while out of it 50 channels have both SD and HD feed. SD channel count jumped to 517 in 2017 from 445 in 2015.
The HD viewership is mainly driven by their core content serials for GEC channels and cricket & soccer for sports channels. Another key trend is that there is a high language agnostic consumption of sports on HD feed. The HD audience has a greater affinity towards HD viewing for niche and exclusive genres, primarily in the English language, according to BARC.
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