MTV India, in association with the California-based Swipe Telecom, has launched a co-branded six-inch phablet (phone+tablet) titled the MTV Volt. Available at Rs 12,999, the Android device features an exclusive inbuilt TV-player, offering viewers access to popular MTV content.
According to MTV, the agreement with Swipe Telecom is a two-year licensing deal and the initiative is a part of MTV Consumer Products business which retails merchandise and other products based on the owned licensed properties of Viacom18, of which MTV is a part. This business contributes about 15 per cent of the total turnover of MTV.
The app has been made in partnership with Indian TV Channels (an application which allows live streaming of TV on mobile devices) and the content offered on the device may be monetised through advertisements.
According to Swipe Telecom, MTV Volt will be available across 10,000 retail points across India, Swipe e-stores and other e-commerce portals. Designed to target the Indian youth, Swipe also plans to develop a portfolio of eight to 12 MTV p
Source: http://cablequest.org/news/new-media/item/1731-mtv-launches-co-branded-phablet-with-swipe-telecom.htmlSource: http://cablequest.org/news/new-media/item/1731-mtv-launches-co-branded-phablet-with-swipe-telecom.html
Source: http://cablequest.org/news/new-media/item/1731-mtv-launches-co-branded-phablet-with-swipe-telecom.htmlSource: http://cablequest.org/news/new-media/item/1731-mtv-launches-co-branded-phablet-with-swipe-telecom.html
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