CIRA Media launches 4 English music channels

CIRA Media has launched four English music channels in India – namely, Clubbing TV, Juke Box, ROCK TV and Dancetrippin. The four channels will run tailor-made and niche content targeted at the youth.

Pallav Nagar of CIRA Media, said, “There is, without a doubt, a big resurgence in the demand and consumption of international music in India. On television, however, we have just a handful of channels offering international music and there is need for such customised content. Numerous requisite artists are making headway into India. In due course, we intend to offer our niche music channels as a platform to broadcast their events live so they can reach out fans from all across the region.” 

Clubbing TV is a 24x7 channel exclusively dedicated to electronic music, DJ and club culture. Juke Box is a music channel that offers contemporary hits and the best from the last 40 years, the greatest international acts and the most popular European Artists. ROCK TV is a channel is dedicated to rock music, while Dancetrippin is dance music TV channel that delivers exclusive footage from the hottest DJs at outdoor music events around the world. Its main format, ‘DanceTrippin episodes’, are live recorded DJ sessions.

Source: http://cablequest.org/news/national-news/item/1707-cira-media-launches-4-english-music-channels.htmlSource: http://cablequest.org/news/national-news/item/1707-cira-media-launches-4-english-music-channels.html