BIG CBS, the joint venture between Reliance Broadcast Network (RBNL) and CBS Studios International, has announced the launch of Hindi feed of its English Entertainment Channel–BIG CBS Prime.
It will be the first time an English channel will have Hindi feed. The company believes that this move will add more muscle to its bouquet in India. “With phase II of digitisation across 38 cities, the opportunity to take the channel across the Hindi speaking market is ideal from a business perspective,” it said in a statement.
It estimates that from present reach of 1.9 million viewers in the 7 metros, the channel will reach to over 10 million viewers with the Hindi feed.
Source: http://cablequest.org/news/national-news/item/1692-big-cbs-launches-hindi-feed-of-english-jv-channel.htmlSource: http://cablequest.org/news/national-news/item/1692-big-cbs-launches-hindi-feed-of-english-jv-channel.html
Source: http://cablequest.org/news/national-news/item/1692-big-cbs-launches-hindi-feed-of-english-jv-channel.htmlSource: http://cablequest.org/news/national-news/item/1692-big-cbs-launches-hindi-feed-of-english-jv-channel.html
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